Drop in Orange Juice Sales
August 20th, 2014The sale of orange juice has dropped to an all time low recently. This is due in part to the growing realization that orange juice is little more than sugar water with vitamin C. In fact the calories in orange juice is almost identical ounce per ounce as soda! When I was growing up as a child, I recall watching TV commercials for cereals and showing a “complete breakfast” with a bowl of sugary multicolored cereal with milk, another tall glass of milk (never really understood why), and an equally tall glass of orange juice. We now realize that many of these items are not the best way to start the day. We are better off with protein in the form of eggs, dairy in the form of non-fat yogurt, and actual fruit instead of juice. I’m glad that the public is gradually understanding how the media and lobby groups such as the citrus growers have shaped what is considered a “typical diet” and realizing that we need to reduce excess calories and simple sugars. We need all the good news we can get as we are entering into an era where obesity is the new normal. Now let’s hope we can see a reduction in fast food consumption!
